This year Dak Friday falls on Nov. 28th. Show up at 3PM and have some fun, Enjoy our SALE that Includes a Dak Friday tee when you spend a minimum $40. As well as giveaways, beverages from Monster Energy and a chance to win a new Cult DAK frame. At 5PM we will Premiere ABOVE BELOW presented by Monster Energy, this vid is sure to be a hit this year and will be available on itunes December 14th for $7.99 with all proceeds going to the Athlete Recovery Fund. Check the ABOVE BELOW trailer and BE HERE on DAK FRIDAY.